PremierGarage Releases Two New Videos

FOR IMMEDIATE RELEASE: SAN FRANCISCO, CALIFORNIA
DATE: November 13, 2006
Contact: Stacey Frame, Frame By Frame Productions, 415-495-8716, stace@framebyframe.com

Phoenix, Arizona: As part of their ongoing growth and expansion, PremierGarage, the nation’s leader in garage enhancement, hired longtime media partner Frame x Frame Productions to create two videos.

The first video, aimed at developing more franchises throughout North America, focused on the tremendous success of their more than 80 existing franchise operations. Frame x Frame traveled to Phoenix, Arizona; Jacksonville, Florida; Modesto, California; and Foster City, California to interview successful franchisees, their employees, and customers and to shoot footage of the franchisees facilities and completed jobs. Frame x Frame producer/director Sean Frame explained the value of going to multiple locations. “When you’re telling a national story, it’s important to have a national look. While we could have outsourced production in each of the markets, it would have been impossible to get a consistent and unified look and feel. PremierGarage founder and CEO Mark Loberg agreed, and I think the results speak for themselves.”

The second video was a video designed for PremierGarage designers to leave behind at consumer’s homes during sales calls. This video had to have a completely different message than the franchise video since it was designed to sell PremierGarage products and services to a homeowner or homebuilder. With this in mind, the messages in the video came primarily from customer interviews shot in the same four markets where the franchisee interviews were shot. Frame explained the benefit of using this approach. “The idea was to create an economy of scale so that PremierGarage could get two videos for slightly more than the cost of a single video. With careful planning and scripting, we were able to deliver on that promise.”

Both videos have been released on DVD and on the Web.

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About Frame x Frame Productions
Frame By Frame Productions is a media content production company located in Berkeley, California offering a complete range of end-to-end creative services including scripting, film and video production, post-production, graphic design, animation, compression, encoding, DVD creation and mastering, and warehousing and distribution of media.

Call 415.495.8716 for more information on Frame x Frame or check out www.framebyframe.com